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SEC Charges Crypto Investment Adviser for Publishing Misleading ‘Hypothetical Performance Projections’
22.8.2023
The U.S. Securities and Exchange Commission (SEC) has charged Titan Global Capital Management for publishing misleading “hypothetical performance projections” regarding its crypto investment product. Titan Global is also accused of violating the marketing rule when it advertised...
Barbie Fever Is About To Blue Shell Super Mario Bros. Movie’s High Score
18.8.2023
If you had told me back when the Switch came out that Nintendo would release a major Mario motion picture five years later starring Christopher Pratt, I might have believed you, but I wouldn’t have ever guessed it would go on to be one of the biggest box office hits of 2023. I also would never have...
Baldur’s Gate 3 Is One Of 2023's Best Games, Don't Turn It Into A Weapon
15.8.2023
It’s been an unusually good year for blockbuster games. Dungeons & Dragons RPG Baldur’s Gate 3 is the latest one, a sprawling fantasy adventure filled with an overwhelming number of choices that let you spark a civil war one moment and have sex with a bear the next. That scope and...
Digital marketing will become Web3's next major use case, says report
27.7.2023
More than 70 startups have raised over $600 million in the embryonic Web3 digital marketing sector
Power up Your Crypto Marketing With VERSE Token at Bitcoin.com News
23.7.2023
Bitcoin.com News, an authoritative voice in the cryptocurrency landscape, offers an unmatched platform for crypto projects to garner worldwide recognition. This trusted source of comprehensive coverage on diverse crypto aspects, from token pricing to DeFi and NFTs, serves an engaged audience from...
Raising Shiba Memu: How this meme coin is retraining the crypto marketing?
21.7.2023
In the world of meme coins, there’s a rising star called Shiba Memu that everyone’s talking about. This clever cryptocurrency puppy is revolutionizing how crypto is promoted using an innovative AI-driven approach focusing on hype and long-term planning and development. Keep reading...
16 tips to help blockchain companies refine their marketing messages
20.7.2023
Blockchain companies aren’t just selling themselves; they’re also selling the industry’s technology and principles as a whole
Crypto memes can be considered financial promotions, says UK watchdog
18.7.2023
Memes found to be non-compliant with financial promotion rules could carry up to two years in jail under a proposal from the FCA
Studio Ghibli's Final Miyazaki Film Opens Huge Despite Zero Marketing
17.7.2023
According to a recent report from Deadline, Hayao Miyazaki’s final Studio Ghibli movie, How Do You Live?, has earned an impressive total of $13.2 million in its opening weekend in Japan. This accomplishment is particularly astonishing considering Studio Ghibli never released a single trailer...
UK financial watchdog reminds crypto firms of October deadline for marketing compliance
4.7.2023
Companies operating in the U.K. will have only “four routes to lawfully communicate cryptoasset promotions” in order to be in compliance with the FCA's regime
iExec brings out the enhanced tool for Web3 marketing
4.7.2023
iExec has introduced two new developers tools to help them undertake marketing campaigns without exploiting users and their data. The tools are iExec DataProtector and iExec Web3Mail. iExec has introduced these marketing tools to make sure that Web3 marketing does not follow in the footsteps...
Branding: The layer-1 of a successful Web3 marketing strategy
20.6.2023
Building on a blockchain follows similar fundamental principles to building in real life
AI automation could take over 50% of today’s work activity by 2045: McKinsey
15.6.2023
Management consulting firm McKinsey & Co believes AI will have the “biggest impact” on high-wage workers
FCA Right to Propose Stop to Marketing Crypto as ‘Inflation Resistant,’ UK Industry Members Say
13.6.2023
A long-running industry narrative is that limited-supply cryptocurrencies like bitcoin can hold their value against inflation – similar to gold or bonds
UK Bans ‘Refer a Friend’ Bonuses With Tougher Crypto Marketing Rules
10.6.2023
Businesses marketing crypto assets to U.K. consumers will have to abide by stricter advertising rules presented by the country’s financial watchdog. These include prohibiting ‘refer a friend’ bonuses for the industry as well as introducing a cooling-off period for first time investors. Regulator...
Binance VP of Marketing: crypto needs to 'double down' on community support
9.6.2023
Rachel Conlan, the new VP of Marketing at Binance, says that “critical” times in the industry call for major companies to emphasize community, clarity and simplicity
Report: Pan-African Crypto Exchange Mara Lays Off Majority of Employees
9.6.2023
African crypto exchange Mara has not only parted ways with a reported 85% of its staff but has cut the salaries of workers that have remained. Although Mara has cast the layoffs as an exercise which aims to remove redundant roles, former employees have said the startup’s ballooning marketing...
UK FCA Proposes Ban on Crypto Incentives in Tough New Marketing Rules
8.6.2023
The Financial Conduct Authority said it will treat crypto like a high risk investment, and will consult on new guidance for its rules on promotions
Celebrate Pride With A Queer Games Bundle That Costs Less Than A Single AAA Game
1.6.2023
June 1 is here, which means it’s Pride Month, baby, and the Queer Games Bundle is back with another massive collection of games, zines, and more for less than the price of Zelda: Tears of the Kingdom. Now that’s a good way to celebrate Pride, ain’t it?Read more
Fortune favors the brand: Why crypto marketing fails to live up to hype
26.5.2023
Your brand establishes a bond. Without that bond, your customer base will simply erode more easily