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Latam Giant Mercado Libre Launches Mercadocoin in Brazil
20.8.2022
Mercado Libre, a leading Latam-based e-tailer, has announced the launch of its own token, called “Mercadocoin,” for Brazilian customers. The token will be the main reward of a loyalty program on Mercado Libre’s platform and will be awarded to customers that purchase certain...
Starbucks teases Web3 rewards program to attract new customers
4.8.2022
“This will create an entirely new set of digital network effects that will attract new customers and be accretive to existing customers in our core retail stores,” said interim CEO Howard Schultz
Canadian taco franchise uses NFTs for customer loyalty program
3.8.2022
A Canadian restaurant franchise is putting their customer loyalty program on the blockchain through a new Tenacious Tacos NFT collection
The Power of Loyalty Points and the Importance of Getting Them Right – Dennis Jarvis, CEO of Bitcoin.com
1.8.2022
Prominent DeFi projects such as Uniswap, Curve, Aave, and MakerDAO declined in ETH terms since at least Q1 2021. Some see this as a fundamental failing of DeFi protocols to capture value and an inability to create moats. There are questions whether the composable and open nature of crypto prevents...
TSX-Listed Voyager Digital ‘Temporarily’ Suspends Trading, Deposits, and Withdrawals
1.7.2022
After the TSX-listed Voyager Digital revealed that it was owed $655 million from Three Arrows Capital (3AC), the company secured a $500 million credit line from Alameda Ventures in order to “safeguard customer assets.” Five days later on July 1, Voyager announced the crypto company...
Cappasity to Launch the Solution for Creating NFT-Based Loyalty Programs
29.6.2022
PRESS RELEASE. SANTA CLARA, CA, June 29, 2022/ — Cappasity provides solutions for 3D digitizing of products for online stores and classifieds. Soon, the platform will offer an NFT service, allowing store owners to create a new communication and marketing channel with their customers....
KryptoPips Creates the World’s First Multi-Broker Rewards Coin to Reward Various Trading Activities and Deliver Client Value
5.6.2022
PRESS RELEASE. KryptoPips, the world’s first multi-broker rewards coin, allows brokers to reward their clients for participating in various trading activities. As key drivers of customer loyalty, the rewards coins will enable brokers to acquire new customers and maintain existing ones...
How NFTs Will Drive the New Wave of Consumer Loyalty
26.5.2022
NFTs and cryptocurrencies have the promise to build deeper relationships between companies and their customers
Mastercard Adds Crypto Consulting Service in Latest Effort to Boost Cryptocurrency Adoption
17.2.2022
Payments giant Mastercard is expanding its payments-focused consulting service to include cryptocurrency. It covers “a range of digital currency capabilities, from early-stage education, risk assessments, and bank-wide crypto and NFT strategy development to crypto cards and the design...
Michael Jordan and Son Reveal First Tech Venture, Heir Platform to Feature NFTs and Leverage Solana
15.12.2021
The legendary former professional basketball player Michael Jordan and his son Jeffrey Jordan have revealed they are getting into blockchain and Web 3.0 technology, according to an announcement published on December 15. The father and son duo’s first tech venture is called Heir Inc.,...
Landry’s Restaurant Group to introduce Bitcoin loyalty program
10.11.2021
Landry’s Select Club members will be able to earn Bitcoin-centric rewards points at 500 restaurant locations around the United States
Q3 NFT Report Shows Non-Fungible Token Markets ‘Are in Phase of Dynamic, Unstoppable Growth’
6.11.2021
Non-fungible token (NFT) assets have seen significant demand since the beginning of 2021 and third quarter statistics show that key indicators have continued to rise. Just recently nonfungible.com published its Q3 2021 NFT Quarterly Report which shows active wallets increased, the number of...
Mastercard plans to allow US partners to offer crypto loyalty rewards
25.10.2021
Millions of loyalty rewards program users who may have never had any knowledge or use of cryptocurrencies could soon have some exposure
Brands must tokenize their loyalty and rewards programs
28.8.2021
Branded stablecoins will revolutionize reward points in the same way nonfungible tokens are revolutionizing ownership
Walmart Adds Crypto Cashback Through Shopping Loyalty Platform StormX
14.8.2020
Loyalty can be so rewarding
BitCasino.io: First Licensed Bitcoin Casino (Fantastic Loyalty Club) Signup!
11.5.2020
About Bitcasino.io casino was established in the year 2014, the casino is owned and operated […]
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ICE Spent ‘Nearly $300M’ Helping Bakkt Acquire Loyalty Firm Bridge2
30.4.2020
ICE spent close to $300 million acquiring Bridge2 Solutions for Bakkt, CEO Jeffrey Sprecher said in an earnings call Thursday
Not Just Ebay, NYSE Owner Intercontinental Exchange Pushes Bakkt to Retail With Latest Acquisition
6.2.2020
The owner of the New York Stock Exchange, Intercontinental Exchange, stunned many on Wall Street recently with a reported takeover bid for e-commerce marketplace Ebay. Now the group is aggressively trying to push its regulated bitcoin derivatives exchange Bakkt into the retail space with its latest...
ICE CEO: New Acquisition Opens Trillion-Dollar Market for Bakkt
6.2.2020
Bakkt's pending acquisition of Bridge2 Solutions, a loyalty program marketplace, will "expand Bakkt's presence across an asset class that today spans over $1 trillion in value," says its parent firm ICE's CEO Jeffrey Sprecher
ICE Snaps Up Loyalty Program Provider Bridge2 to Boost Bakkt’s Consumer Play
5.2.2020
Intercontinental Exchange, Bakkt's parent firm, has acquired loyalty services provider Bridge2 Solutions to boost Bakkt's efforts to build a consumer-focused crypto payments app