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England’s Manchester United Set to Unveil Tezos Blockchain Shirt Sponsorship, Report
6.2.2022
Tezos blockchain has reportedly agreed to a training kit sponsorship with Manchester United in a deal that will see the latter receive over $27 million per year. This deal adds to Tezos’ growing list of sports teams it has sponsored since May 2021. Tezos’ Investment in Sports The most...
Australian women’s football team secures $75M deal with Crypto.com
17.1.2022
Aside from being the first major crypto sports sponsorship in Australia, the deal will also be a first for women’s sports
Binance Becomes Official Sponsor of the TotalEnergies Africa Cup of Nations (AFCON 2021)
11.1.2022
Binance is thrilled to announce that it is an official sponsor of the 2021 TotalEnergies Africa Cup of Nations (AFCON) tournament, taking place from January 9 till February 6, 2022 in Cameroon. What To Expect This sponsorship deal will make Binance the exclusive cryptocurrency and blockchain...
Australia's largest crypto exchange will sponsor tennis star Ajla Tomljanovic
10.1.2022
Users from the crypto exchange will have the chance to win tickets to two tournaments and a meeting with Ajla Tomljanovic using a nonfungible token showing proof of attendance
NASCAR Says No to “Let’s Go Brandon” Sponsorship
6.1.2022
According to a source, NASCAR refused the sponsorship with Xfinity Series driver Brandon Brown having Cryptocurrency as a part of a meme coin named LGBcoin. This meme coin refers to the Let’s Go Brandon. Brown did announce this no sponsorship deal by posting a video of the car on his social...
Binance and FTX Competing for Landmark Barcelona Shirt Sponsorship Deal – Report
17.12.2021
Two major crypto exchanges – Binance and FTX – are preparing to go head-to-head in a battle to become the main shirt sponsor of the football giant FC Barcelona, a new report has claimed.
The existing ties between the cash-strapped club and crypto are already substantial. The Catalan club’s...
Undefeated Gilberto ‘Zurdo’ Ramirez Heads to the Ring With Bitcoin.com in His Corner
16.12.2021
Gilberto ‘Zurdo’ Ramírez, a Mexican boxer with an impeccable professional record, is warming up for a Saturday night bout, one last hurdle before getting a shot at the World Boxing Association (WBA) light heavyweight title. Ramirez will face Yunieski Gonzalez in a final...
Floki's logo to appear on league-topping SSC Napoli’s match jersey and stadium
24.11.2021
As part of the sponsorship deal with SCC Napoli, the Floki Inu logo will be featured on the back of the football team’s jersey and across LED signs at the team’s home stadium
Houston Rockets Partner With Bitcoin Company NYDIG in Sponsorship Deal
18.11.2021
NBA basketball team the Houston Rockets has partnered with NYDIG, a leading bitcoin solutions provider, to be the team’s official bitcoin services partner. The deal will provide the team with cryptocurrency-related opportunities and give NYDIG exclusive exposure in the team’s social...
Coinbase Becomes Exclusive Cryptocurrency Platform for NBA, WNBA, USA Basketball
20.10.2021
Cryptocurrency exchange Coinbase has partnered with the National Basketball Association (NBA). The Nasdaq-listed crypto company is now the exclusive cryptocurrency platform partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League, NBA 2K League, and USA Basketball....
Italian Soccer Champion Inter Secures $100 Million Crypto Partnership Deal
4.9.2021
Inter Milan, Italy’s reigning soccer champion, has signed a partnership agreement with blockchain company Zytara Labs. The collaboration aims to provide users of the club’s mobile app with access to crypto products and allow Inter to create digital collectibles for fans around...
Major Dutch Football Club PSV Hodls Bitcoin — Sponsorship to Be Paid Entirely in BTC
18.8.2021
Major Dutch football club PSV has signed a partnership deal with a crypto exchange and its sponsorship will be paid entirely in bitcoin. “PSV is the first club in the EU to receive the sponsorship amount in crypto,” said the football club. PSV Professional Football Club Will...
PSV Eindhoven soccer club to accept new sponsorship deal in Bitcoin
18.8.2021
Anycoin Direct is now an official partner of PSV for the next two seasons, helping grow awareness of crypto across Europe
Soccer Giant AC Milan Seals Sponsorship Deal With Crypto Exchange Bitmex
12.8.2021
Italian soccer club AC Milan and Bitmex have reached a long-term partnership agreement that will put the logo of the cryptocurrency exchange on Milan’s jerseys. As part of the sponsorship deal, Bitmex will become Milan’s ‘official sleeve’ and ‘crypto trading’...
FTX launching NFT sports platform, backs LCS esports league with 7 year deal
4.8.2021
FTX is teaming up with Dolphin Entertainment to create an NFT marketplace that will target brands within sectors such as sports, entertainment, gaming, esports, and charity
FC Barcelona Is Said to Be Talking to Crypto Firms about Shirt Sponsorship
19.7.2021
Footballing giants FC Barcelona could be set to sight up with a crypto-related shirt sponsor, per reports from Spain.
The club – one of the biggest and most successful in the world – currently has a deal in place with the Japanese e-commerce giant Rakuten. The firm operates the Rakuten Wallet...
UFC Partners With Crypto.com — Sources Say $175 Million Deal Is MMA Firm’s Largest Sponsorship
7.7.2021
The cryptocurrency exchange Crypto.com has revealed the company has entered a partnership with Ultimate Fighting Championship (UFC) as the firm’s global fight kit partner. Reports stemming from people familiar with the matter say the partnership is a ten-year deal worth $175 million and...
UFC inks $175 million sponsorship deal with Crypto.com
7.7.2021
The deal terms were not publicly disclosed, but according to sources, it’s worth $175 million over 10 years
Dutch Professional Football Club AZ ‘Confident’ About Bitcoin’s Future, Keeps BTC on Balance Sheet
2.7.2021
Dutch professional football club AZ has formed an exclusive partnership with a regulated cryptocurrency exchange platform, Bitcoin Meester. Part of the sponsorship amount is paid in bitcoin and AZ will leave the cryptocurrency on its balance sheet during the collaboration. The club says it is...
Formula 1 Secures Multimillion Crypto Sponsorship Deal
30.6.2021
Formula 1, the international auto racing organization, has found a new sponsor from the crypto industry. The long-term deal will provide a digital asset trading platform with brand presence at F1 events while the car championship hopes that the partnership will allow it to “explore the world...