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How a Liquidity Protocol Marketer Mines Web3’s ‘Most Sacred Data’
21.5.2024
Yakov Sychev is the CMO of cross-chain liquidity protocol Eywa. He is helping marketers understand user journeys between Web 2 and Web3
Filip Wielanier: 'Web3 Marketing Is a Win-Win'
21.5.2024
Cookie3’s co-founder and CEO explains how Web3 marketing can create a shared economy of users, creators and businesses
Web3 Marketing Startup Spindl Launches On-Chain Ad Network
21.5.2024
Crypto wallet activity is a better way to find sales prospects than "weird, sketchy Web2 data," says Spindl CEO (and Facebook vet) Antonio Garcia Martinez
Web3 Marketing Needs Some of Apple’s Secret Sauce
20.5.2024
By speaking the language of Web2, the blockchain world will not only be understood but also embraced as the natural evolution of the World Wide Web
Hamster Wheel: Telegram’s Social Gaming Brings Millions to Crypto
20.5.2024
Telegram’s Hamster Kombat game has amassed 8 million users in four weeks. It shows how gaming could be a potent tool for Web3 projects looking for audiences
How Web3 Marketing Changes the Game
20.5.2024
Web3 promises a new relationship between brands and consumers. Fewer cookies and less tracking. More participation and ownership. This feature is part of CoinDesk's Web3 Marketing Week
Struggling Action-RPG Ditching The Always-Online Microtransaction Model Everyone Hates
15.5.2024
Today, Airship Syndicate announced the return of its online action-RPG Wayfinder, albeit with a few key differences. Though the game was pulled from Steam while its previous publisher, Digital Extremes (Warframe), was transferring the rights to developer Airship, it is set to land on the storefront...
X launches AI-curated audiences for advertisers
10.5.2024
X introduces the means for advertisers to define target audiences, while X's AI generates relevant user pools
Hi-Fi Rush Was The Hit Xbox Needed, And It Still Wasn't Enough For Them
7.5.2024
Today, May 7, Xbox announced it’s shutting down three studios and merging another. This includes Redfall developer Arkane Austin and Mobile Doom studio Alpha Dog Games, while Roundhouse Games is being absorbed into Elder Scrolls Online developer ZeniMax Online Studios. But perhaps most shocking...
The crypto-mystery of BlockDAG: Was Forbes’ doxxing an accident? Or a strategic marketing move?
1.5.2024
For quite a while now, speculation has surrounded the meteoric rise of BlockDAG, a project promising to revolutionize the smart contracts and crypto mining landscapes. With its innovative technology and astronomical presale success, all eyes are on the mysterious figure(s) behind this potential...
BlockDAG’s $19.8M Presale With The Stellar Moonshot Keynote, Shadowing Cardano Price Surge, And Dogecoin Value Increase
23.4.2024
BlockDAG, alongside giants like Cardano and Dogecoin, is making significant waves in the cryptocurrency industry thanks to its superior technology and successful presale event that garnered $19.8 million. The recent moonshot teaser and the impending Cardano transactions and Dogecoin payments...
Square Enix Is Developing Its Ethereum NFT Game Symbiogenesis With Animoca Brands
23.4.2024
Animoca is supporting Square Enix’s NFT game “Symbiogenesis” with marketing and partnerships.
The post Square Enix Is Developing Its Ethereum NFT Game Symbiogenesis With Animoca Brands appeared first on Cryptonews
Ripple-Owned Metaco Sees Most of Execs and Marketing Teams Depart: Source
10.4.2024
Vývojáři mobilní hříčky utratili za marketing více, než stojí vývoj velké hry
28.3.2024
Aktuální mobilní hit Monopoly GO! vydělal během pouhých deseti měsíců od uvedení již dvě miliardy dolarů. Samotná hra přitom nepůsobí nijak výjimečně, zákazníky se jí podařilo oslovit především díky silnému marketingu. Za něj společnost Scopely utratila půl miliardy dolarů, což je víc, než stál...
GDA Capital (GDA) Ventures Into the Future of Influencer Marketing, Backs Chirpley as a Key Venture Capital Partner with International Distribution Support
27.3.2024
PRESS RELEASE. Toronto, March 27th — GDA Capital, a prominent player in the digital innovation landscape, proudly announces its strategic move into the realm of influencer marketing by becoming a strategic backer for Chirpley, a groundbreaking influencer marketplace. The partnership includes...
Monopoly Go Spent Almost $500 Million On Marketing, More Than Spider-Man 2's Dev Budget
19.3.2024
Monopoly Go, a single-player mobile board game, launched on April 11, 2023. Since then it has made over 2 billion dollars, been downloaded 100+ million times, and become one of the most popular digital games on the planet. But to reach this point, Scopely, the studio behind the hit game, has spent...
VanEck Fined by SEC for ETF Marketing Blunder
19.2.2024
VanEck has been fined $1.75 million by the Securities and Exchange Commission (SEC) after failure to disclose a social media influencer’s role in the launch of an exchange-traded fund (ETF). In March 2021, Van Eck launched a “Social Sentiment ETF” trading under the ticker “BUZZ.” The ETF tracks...
I Am Hip Hop TV Recognizes Top Web3 Marketing Agency as Unrivaled Media Distribution Expert
16.2.2024
PRESS RELEASE. February 16, 2024 – I Am Hip Hop TV, a pioneering startup dedicated to revolutionizing digital media distribution, announces its strategic approach to enhancing brand visibility and driving engagement across major social media platforms. With a focus aon inciting meaningful...
The Glenlivet Distillery Utilizes NFTs and AI to Market $43,000 Whisky
13.2.2024
Scotland-based distillery The Glenlivet is using NFTs and AI in its marketing strategy to sell whiskey from a 50-year-old collection. The Glenlivet announced on Monday it was planning to auction off the bottles, which have been maturing at its Speyside distillery in Scotland since 1974. Discover...
Kraken Exec Questions Efficacy of Crypto Ads at Super Bowl Despite Global Reach
12.2.2024
Kraken’s Chief Marketing Officer, Mayur Gupta, believes the Super Bowl is no longer an effective avenue for crypto marketing. Speaking before Sunday’s US National Football League championship final, he told FOX Business that Kraken did not buy advertising space in the event because...