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Crypto.com backs out of $495M sponsorship deal with UEFA Champions League: Report
1.9.2022
The crypto exchange reportedly stepped in as a potential sponsor after the Champions League dropped Russian state-owned energy firm Gazprom
Crypto.com Champions League Sponsorship Falls Through - Report
1.9.2022
Major crypto platform Crypto.com reportedly pulled out from what could be one of the largest ever sponsorship deals for the Champions League after its talks with the Union of European Football Associations (UEFA) fell through last minute....
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Crypto.com Pulls Plug on $495M Champions League Sponsorship Deal: Report
1.9.2022
The cryptocurrency exchange has backed out of a five-year sponsorship deal worth $495 million with the UEFA Champions League, according to SportsBusiness
Football Heavyweight Inter Sweating Over Crypto Firm’s ‘Non-Payment’ of Sponsorship Deal
1.8.2022
The Milan-based Italian footballing giant Internazionale is facing a rocky start to its relationship with crypto – amid reports that DigitalBits, a company that agreed to a USD 87m sponsorship deal with Inter this year – has defaulted on a sponsorship payment....
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Binance to Sell NFT Tickets for Major Italian Soccer Club Lazio
30.7.2022
Crypto exchange Binance will be offering NFT tickets for the games of one of Italy’s leading soccer teams, Lazio, during the upcoming season in the Italian Serie A championship. Supporters of Lazio will be able to use the tokens to also take advantage of various discounts. Lazio Fans to...
Ukrainian Crypto Exchange Reportedly Close to FC Barcelona Sleeve Sponsorship Deal
13.6.2022
Ukraine’s WhiteBIT crypto exchange could become the first firm in the blockchain technology space to have its name featured on an FC Barcelona shirt – with a sleeve sponsorship deal reportedly on the verge of completion....
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Supply chain thwacking: VeChain's $100M sponsorship deal with UFC
10.6.2022
The multi-year deal will see VeChain’s brand incorporated across multiple UFC marketing assets and reach an estimated 900 million households who watch the events worldwide
Crypto Sports Sponsorship Moves into Fast Lane with OKX F1 Deal
3.5.2022
The crypto industry has stepped up another gear in its race to win the hearts, minds, and some money of sporting fans the world over. Following the news that Crypto.com will be one of the main sponsors of the World Cup in Qatar later this year, the crypto exchange OKX has announced that it...
Algorand becomes first US blockchain sponsor of FIFA World Cup
3.5.2022
The proof-of-stake blockchain will assist FIFA in developing a “digital assets’ strategy” along with providing an official “wallet solution”
Liverpool FC Mull Bid to Ditch TradFi for Crypto Firm in Shirt Sponsorship Deal
26.4.2022
Liverpool FC has reportedly held talks with at least two crypto-related firms, thought to be a major international exchange player and a blockchain operator, over a deal that could see a crypto firm’s name on the front of its first team shirts from next year....
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Blockchain.com Inks Sponsorship Deal With the NFL’s Dallas Cowboys
14.4.2022
On Wednesday, the firm Blockchain.com announced it inked a deal with the NFL’s Dallas Cowboys as the team’s “exclusive digital asset partner.” The deal will bring Blockchain.com a great deal of exposure in terms of television, signage, and radio and the digital currency...
Inside LBank’s Bitcoin Miami Exhibition, Sponsorship, and Satellite Event
13.4.2022
PRESS RELEASE. Global crypto exchange, LBank, joined Bitcoin Miami 2022 as a first-time sponsor and exhibitor, attracting more than 500 attendees to their satellite event, and announcing their many ambitions in the United States. As one of the biggest crypto events in the US, Bitcoin Miami 2022...
Crypto.com Chosen as an Official FIFA World Cup Sponsor
23.3.2022
On Tuesday, the international governing body of association football, FIFA, announced the exchange Crypto.com will be an official sponsor of the FIFA World Cup Qatar 2022 tournament. According to the announcement, the digital currency trading platform will “activate its official...
Crypto.com Nabs FIFA World Cup Sponsorship for Undisclosed Sum
22.3.2022
The exchange is adding the world’s most storied soccer tournament to its growing list of sports sponsorship deals
Two European Soccer Clubs Cancel Sponsorship Deals With Bitci: Report
25.2.2022
Portuguese soccer club Sporting Lisbon and Italian team Spezia have cancelled their sponsorship deals with Turkish crypto firm Bitci, according to a Bloomberg report Friday
FC Barcelona ‘Rejected’ USD 79.4M Sponsorship Deal from Crypto Firm over ‘Ethical’ Worries
23.2.2022
The President and managing board of the footballing giant FC Barcelona reportedly turned down a bumper USD 79.4 million deal with an unnamed crypto exchange company that wanted to become its shirt sponsor from next season – with the board worried that crypto is an “unethical” sector....
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Swyftx signs major sponsorship deal with Aussie National Rugby League
17.2.2022
Speaking on the partnership with the NRL, Swyftx CEO Ryan Parsons said that the “mass appeal of sport means it’s a hugely important way for exchanges to announce themselves.”
Red Bull Racing scores $150M sponsorship with Bybit
16.2.2022
Formula One team Red Bull Racing scores a multi-year partnership worth $50 million per annum with crypto exchange Bybit
MLB Team Washington Nationals Partners With Terra Blockchain Community, Ballpark Plans to Accept UST
11.2.2022
On February 9, the American professional baseball team based in Washington, D.C., the Washington Nationals, announced the team has partnered with Terra, the open-source blockchain platform and decentralized autonomous organization (DAO). The Washington Nationals detail that the team is...
Manchester United Set to Showcase Tezos Blockchain Shirt Sponsorship
7.2.2022
Tezos is not unfamiliar with the sports industry as the blockchain has already established multiple deals with professional teams. Now, the network has taken the initiative to allegedly strike a deal with the renowned Manchester United. The deal will see Tezos becoming the official training...