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The 2025 Rulebook: Crypto Marketing Do’s and Don’ts
30.7.2025
Crypto marketing has evolved – has your strategy kept pace? From token launches to long-term growth, here’s a practical guide to what it takes to succeed in 2025. The days of anything-goes crypto are over. And honestly, the people watching this space now are a different crowd. In 2025, memes...
Nigeria Details Rules for Foreign Crypto Firms, Digital Asset Marketing
27.7.2025
Under a recently passed law, the Nigerian Securities and Exchange Commission’s expanded mandate now includes regulating virtual assets, cryptocurrencies, and tokens as securities. Nigeria’s Landmark Digital Asset Legislation Nigeria is positioning itself at the forefront of digital...
Asia Morning Briefing: ETH Bulls Eye $3K as Validator Backbone Upgrade Rolls In
30.6.2025
With ETH's bulls eyeing a breakout to $3K, Obol’s Head of Marketing & Ecosystem says that distributed validators are now critical infrastructure as Wall Street takes interest
Chinese Marketing Company Aurora Mobile Plans to Adopt Crypto Treasury
25.6.2025
The Shenzhen, China-based company's board approved an initiative to convert up to 20% its cash and cash equivalents into bitcoin and other digital assets
OKX 'Considering' U.S. IPO, Native Token Sees 9.8% Spike: Report
23.6.2025
“We will absolutely consider an IPO in the future, if we go public, it would likely be in the U.S.,"said Haider Rafique, chief marketing at OKX
James Wynn Goes Long on PEPE Hours After Losing $100M on Leveraged Bitcoin Bet
30.5.2025
The pseudonymous Wynn either has a serious gambling addiction or is a marketing account drawing eyes to Hyperliquid, X users debate
Get Ready For AI-Generated Slop To Interrupt Ad-Supported Netflix Viewing In 2026
15.5.2025
The ad-supported tier of Netflix is going to get way worse, starting some time in 2026. That’s when the streaming giant is promising to implement AI-generated ads and pause ad formats in the middle of watching shows and movies, according to a new report by Media Play News. It’s a privilege...
Coinbase-Backed Zora to Airdrop Token After a Week of Contentious Promotions
21.4.2025
“Good marketing,” a prominent crypto trader posted on X
Crypto Ad-Tech Shop Builds 'Retargeting' Service to Reel in Likely Customers
3.4.2025
Addressable is looking to bring Web2 marketing tactics to the Web3 economy
Obtěžující marketing ČTÚ pokutuje, identitu volajícího ale poškozenému sdělit odmítá
25.3.2025
Ačkoliv Český telekomunikační úřad má na starosti vyřizování stížností na nevyžádaná marketingová volání, odmítá stěžovatelům sdělovat, kdo jim v rozporu se zákonem o elektronických komunikacích volal. Informuje o tom v monitorovací zprávě
Addressable introduces cost per wallet metric for Web3 marketing
13.3.2025
Web3 marketing firm Addressable has launched cost per wallet (CPW), a new metric aimed at improving user acquisition tracking for decentralized applications (DApps) and blockchain businesses.The company claims CPW provides a more precise measure of user engagement compared to traditional Web2...
Web3 firm Addressable introduces new marketing metric for crypto wallets
13.3.2025
Web3 marketing firm Addressable has launched cost per wallet (CPW), a new metric aimed at improving user acquisition tracking for decentralized applications (DApps) and blockchain businesses.Announced on March 13, CPW is designed to provide more precise insights for Web3 marketers by tracking...
Jeep Owners Dealing With Excessive Pop-Up Ads, Reminding Us How The Future Sucks
12.2.2025
Imagine driving down the road in your car and stopping at an intersection. The moment you do, an ad pops up on your dashboard, covering your GPS and forcing you to close it. Then you stop again and it happens again. And again. Well, that scenario has been happening to numerous Jeep owners recently...
Blackrock Plans to Launch a Bitcoin ETP in Europe: Bloomberg
5.2.2025
The fund would be based in Switzerland and BlackRock could start marketing it as soon as this month, according to the story
How Dungeon Clawler 'grabbed' >200k sales in just 2 months
28.1.2025
Also: performance marketing analyzed, and a bunch of useful news
Ethereum marketing firm launch ‘perfect timing’ to make bull case to Wall St
24.1.2025
The Ethereum Foundation-backed marketing firm Etherealize is looking to address the lack of institutional education on the blockchain
Google to require FCA registration for crypto ads targeting the UK
21.12.2024
Google said that advertisers who want to promote crypto exchanges and software wallets in the United Kingdom must be registered with the FCA
Google to require FCA registration for crypto ads targeting the UK
21.12.2024
Google said that advertisers who want to promote crypto exchanges and software wallets in the United Kingdom must be registered with the FCA
Google to require FCA registration for crypto ads targeting the UK
21.12.2024
Google said that advertisers who want to promote crypto exchanges and software wallets in the United Kingdom must be registered with the FCA
Google to require FCA registration for crypto ads targeting the UK
21.12.2024
Google said that advertisers who want to promote crypto exchanges and software wallets in the United Kingdom must be registered with the FCA