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Laying the Foundations
18.10.2019
Here’s a new book by Andrew Couldwell all about design systems and his team’s experience at Sprout Social. For a while now they’ve been building Seeds, a brand guide that the internal team can and reference for brand and design-related things, including patterns, variables, and components....
Long Blockchain Corp. Signs Definitive Agreement For Selling Its Subsidiary Long Island Brand Beverages
21.9.2019
Long Blockchain Corp., the American blockchain-focused entity, has entered into a definitive agreement for selling out its fully-owned beverage subsidiary, Long Island Brand Beverages. On September 20, 2019, Long Blockchain corporate announced the news of its definitive agreement through a press...
PR: Sportsbet.io and Watford FC Drive Bitcoin Awareness
12.9.2019
The Bitcoin logo (₿) will appear on the shirt sleeve of Premier League football club Watford this season, as part of an educational drive led by the innovative sports betting brand Sportsbet.io.
The logo is part of a wider campaign to improve awareness around Bitcoin and educate the public on...
Příručka marketéra: Jak měřit brand awareness online
20.8.2019
Brand Awareness (v češtině povědomí o značce nebo také znalost značky) je jedna ze základních metrik v marketingu. Říká nám, kolik procent lidí z cílového publika zná danou značku. Brand awareness měří obvykle velké značky a průběžně sledují vývoj této metriky v čase. Ale co menší firmy? Existuje...
Lukáš Burda (Global Brand Manager, Footshop): About You a Zalando pokřivily trh. Influencerství je v ČR přeceňované a předražené
5.8.2019
Lukáš Burda nastoupil na pozici global brand managera Footshopu v lednu letošního roku. Na konferenci Eshopista s tématem budování značky v e-commerce jsme si s ním povídali o brandingových a marketingových aktivitách Footshopu, rozdílech mezi jednotlivými zeměmi, kde e-shop působí, ale také...
Blockchain.com Launches High Speed Crypto Exchange for Retail Traders
30.7.2019
Cryptocurrency investors looking for a trading platform focused on high speed performance just got a brand new option, from a company they probably already know and trust. Popular wallet provider Blockchain.com is launching The Pit. Also Read: Blockchain.com Launches New Bitcoin Cash Block Explorer...
My New Mac Setup and Why I Switched
24.7.2019
I want to start this article by saying that I'm not here to start or take part in any brand war between Microsoft and Apple. I like both companies and have switched between operating systems occasi
Jak budovat lovebrand: Čtyři pravdy o výjimečných službách
15.7.2019
Knížku Uncommon services od Anne Morriss a Frances Frei jsem si přečetla, když jsme Jakubem Plojharem tenkrát začínali se školením Lepších služeb. A víte co? Ta knížka je fakt skvělá! Minulý rok jsem nejen o ní mluvila na konferenci Jak budovat lovebrand. Autorka stojí za organizací konference....
Příručka marketéra: Mají značky na sociálních sítích používat memy?
9.7.2019
Nejspíš jste to taky někde viděli. Nějaká značka se pokouší v reklamě použít to, co je na sociálních sítích tak populární. Meme. Blbosti z Redditu. Shitposting. Věci, co jsou záměrně tak blbé, až se přistihnete, že se smějete nahlas. A taky jste pod tou reklamou nejspíš viděli někoho s komentářem…...
Alyx Fashion Brand Launches IOTA-Powered Pilot for Supply Chain Transparency
24.6.2019
The luxe brand founded by erstwhile Lady Gaga creative director and Kanye West collaborator Matthew Williams is launching an IOTA-based pilot for supply chain transparency
Alyx Fashion Brand Launches IOTA-Powered Pilot for Supply Chain Transparency
24.6.2019
The luxe brand founded by erstwhile Lady Gaga creative director and Kanye West collaborator Matthew Williams is launching an IOTA-based pilot for supply chain transparency
The New Windows Terminal Is Now Available to Download
24.6.2019
In May, Microsoft announced that they would release a brand new Windows Terminal.
You can now download it
Designing with Motifs
10.6.2019
I love the way Erik Kennedy talks about digital design. Very practical and understandable. Have a listen to a chat with him we had on ShopTalk.
One of his latest blog posts is titled "The #1 Way to Spice Up Your Designs (And Create a More Cohesive Brand)" and it's about something he pegs as more...
Material Theming: Making Material Your Own!
3.6.2019
The web is a beautiful, expressive medium that’s evolved over time as trends and technology have changed. Moments of delight and flair are what set companies apart from one another. At the same time, today’s top products rely on scalable, component-based design systems to efficiently develop...
Color contrast accessibility tools
29.5.2019
Accessibility is all the rage these days, specifically when it comes to color contrast. I’ve stumbled upon a couple of tools this week that I think are pretty nifty for helping make sure that all of the text on our websites is legible regardless of what background color they might have.
First...
EMURGO Recently Revealed “Seiza” – A Brand New Cardano Blockchain Explorer!
23.5.2019
EMURGO’s “Seiza” was acquired from the Japanese word, “Constellation.” Blockchain explorers or Blockchain are much similar to virtual currency search engines which are used to look out for information about precise blockchain, which gives details about the past...
Bitfinex has launched Tokinex, its latest Initial Exchange Offering platform
22.5.2019
Yesterday, this news made it to the social media platform- Twitter, where all the latest development in the crypto world can be tapped. Bitfinex announced the launch of its latest Initial Exchange Offering platform- ‘Tokinex’ on their official Twitter handle. The news was greeted with much...
Brand Embassy se stávají součástí giganta NICE, spojením vzniká produkt s nejširším pokrytím kanálů
21.5.2019
Brand Embassy slaví mimořádný úspěch – jejich řešení se rozhodla odkoupit nadnárodní jednička v digitalizaci zákaznické péče. Společnost NICE jejich řešení začlení do své stávající služby CXone, čímž vzniká platforma umožňující správu, analýzu a řízení více než 35 různých digitálních komunikačních...
PR: CoinDeal – Premier League Sponsor Ready for New Challenges in US Market
20.5.2019
Last season in the Premier League brought a huge success for the both teams – Wolves and CoinDeal. The crypto exchange, thanks to this brave marketing step, has guaranteed himself value of £38,091,373 of gross exposure of the brand at the time of broadcasting in the media, gained popularity and...
IOTA Partners With Luxury Fashion Brand To Make Use Of Distributed Ledger Technology For Its Supply Chain
16.5.2019
In recent news, the German blockchain foundation, IOTA is initiating a Distributed Ledger Technology to enable a more supportive and ethically sourced fashion industry along with Avery Dennison, a global manufacturing company. The platform will be experimented with luxury label ALYX, to allow...