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Nalezeno "andrew wilson": 22

EA Won't Be Asking $80 For Battlefield 6


As large parts of the games industry looks to normalize $80 as the entry price for gaming, EA says it’s not planning to join in yet. EA CEO Andrew Wilson spoke on an earnings call to say the company is not intending to start charging eighty bucks “at this stage.”Read more

EA Not Planning To Raise Prices On Games Like Nintendo And Xbox


During a recent Electronic Arts earnings call, CEO Andrew Wilson was asked if the Madden and Apex Legends publisher was planning to raise games prices, following the recent announcements from the likes of Xbox. And, for now at least, that doesn’t seem to be the plan. Read more

The Wait For Battlefield 6 Won't Be Much Longer With Full Reveal This Summer


We’re now almost four years out from the troubled launch of Battlefield 2042, making it the longest gap between new entries ever in the multiplayer shooter franchise’s history. But Electronic Arts promises fans won’t have to wonder what’s next for the future of Battlefield much longer. Battlefield...

Big Publishers And Studios Are Scrambling To Avoid GTA 6's Launch


Grand Theft Auto 6 is officially launching later this fall on Xbox Series X/S and PS5. It will likely be one of the biggest game releases in history. Millions of players are planning to buy the Rockstar’s open-world crime sim while inevitably ignoring other games. That’s bad news for publishers...

2024's Top Selling Game Adds A Generative AI Tool In Its Latest Big Update


EA Sports College Football 25 was a hit before it was even fully released. It went on to become the best-selling game of the year so far, beating out Helldivers 2 and and Madden NFL 25. Now, it’s taking a victory lap with another massive update and the addition of an in-game generative AI tool....

EA College Football 25 Used AI To Make All 11,000 Players' Faces


Last year, Electronic Arts CEO Andrew Wilson said AI would help the publisher unlock the “holy grail” of game development. Now he’s confirmed the company has already used it to make its latest sports blockbuster, EA College Football 25. Read more

EA Considering In-Game Ads (Because It Went So Well Last Time)


Electronic Arts, the publisher of most sports games on the market, Battlefield, Mass Effect, and plenty of other huge franchises, is considering putting ads inside its video games as another source of revenue. This isn’t the first time the company has done this, but given how poorly it’s gone...

EA Cancels Respawn Star Wars Shooter Amid Mass Layoff


Respawn’s unnamed Star Wars first-person shooter, first confirmed by EA in January 2022, has reportedly been canceled as the publisher pulls back on licensed games amid a large round of layoffs. Read more

EA Boss On Switch 2 Rumors: ‘New Platforms Are Good For Us’


With each passing day, the rumored Nintendo Switch 2 feels ever more real as developers see the machine in private meetings and tech manufacturers rush to produce more LCD screens. The Mario maker is cooking up something for holiday 2024, though the company has remained as tightlipped as ever about...

One Of Gaming's Most Hated CEOs Says Goodbye, Again


CEO John Riccitiello has retired from game development software company Unity after possibly its worst month of bad headlines ever. The tech company that’s slowly morphed into an in-game advertising firm announced a confusing and seemingly predatory new set of fees for game makers in September...

EA Roasted For Dunking On Single-Player Games After Everything It’s Done


It’s been a while since Electronic Arts was the video game villain of the moment, but on Thursday the FIFA publisher sucked up all the oxygen in the room thanks to a bad joke made even worse by the company’s cutthroat history. If there’s one mega gaming company out there who shouldn’t have been...

Let’s Put EA CEO’s $20 Million Payout In Context


The CEO of Madden maker Electronic Arts is set to rake in $19.8 million in total compensation for his company’s strong performance in 2021. That’s about half of what it was for 2020 after EA’s Board of Directors cracked down on exorbitant bonuses in the face of shareholder backlash, but still...

Report: EA Looking To Sell Or Merge


The video game market is consolidating like never before, and Electronic Arts is scrambling like everyone else. The Battlefield and FIFA maker recently pursued a merger with NBCUniversal, and also held potential acquisition talks with Disney, Apple, and other companies, according to a new report...

Report: Private Equity Eyeing Ubisoft As The Next Big Gaming Acquisition


Private equity firms could be beginning to circle over Ubisoft, Bloomberg reported Friday. Talks are early, but include interest from firms like Blackstone Inc. and KKR & Co. Even if it’s not private equity, senior current and former Ubisoft developers Kotaku has spoken with in recent months...

EA's Boss Went From Calling NFTs The 'Future' To Running Away From Them


Just three months ago, Electronic Arts CEO Andrew Wilson called NFTs an important part of “the future of our industry.” Now he’s doing everything he can to downplay their significance. The move by the publisher of FIFA and Madden comes as the NFT backlash hits new heights, including at EA where...

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