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Gemini Slumps After Missing Earnings Estimates in First Report Since IPO
11.11.2025
Despite revenue doubling to $50.6 million, Gemini posted a $159.5 million net loss due to high marketing and IPO-related costs
Company Used Fake Reddit Posts To Advertise Game, Then Deleted The Evidence
10.11.2025
Trap Plan CEO: 'Most players didn’t even realize they were part of a marketing effort.'
The post Company Used Fake Reddit Posts To Advertise Game, Then Deleted The Evidence appeared first on Kotaku
Bitget Appoints Ignacio Aguirre Franco as Chief Marketing Officer to Drive Global Growth and UEX Evolution
10.11.2025
This content is provided by a sponsor. PRESS RELEASE. Victoria, Seychelles, November 10, 2025—Bitget, the world’s largest Universal Exchange (UEX), has strengthened its leadership in global brand narrative and user engagement strategy with the appointment of Ignacio Aguirre Franco as its...
Miliarda dolarů jen za marketing. Herní firmy utrácejí peníze jako o život
9.10.2025
Část herních společností neustále nafukuje rozpočty projektů, aby přilákala co možná nejvíce zájemců. A v některých případech už to jsou opravdu astronomické částky. Sestavili jsme žebříček dvaceti nejnákladnějších her, co se vývoje a marketingu týče
BTCFi’s Big Problem: 77% of Bitcoin Holders Haven’t Even Tried It, Says Survey
5.10.2025
A new GoMining survey shows Bitcoin finance has a marketing and trust problem — despite packed conferences and venture funding, most holders are staying away
Switch 2 Accessory Maker Reaches ‘Confidential Settlement’ With Nintendo Over Infamous Leaks
9.9.2025
Genki agrees to ditch its cheeky Switch 2 co-marketing antics
The post Switch 2 Accessory Maker Reaches ‘Confidential Settlement’ With Nintendo Over Infamous Leaks appeared first on Kotaku
BTCC Marketing Executive: Reputation and Research Now Drive Athlete Crypto Deals
6.9.2025
The landscape of crypto-sports partnerships has shifted from impulsive endorsements to a more strategic and reputation-focused approach. Aaryn Ling of BTCC Exchange emphasizes the importance of athletes understanding the projects they endorse. A New Era for Crypto-Sports Endorsements The world...
Gears of War: Reloaded Has Major Steam Issues And Microsoft Is Investigating
27.8.2025
The PC remaster of the classic third-person shooter lacks split-screen despite previous marketing materials suggesting it would be included
The post <i>Gears of War: Reloaded</i> Has Major Steam Issues And Microsoft Is Investigating appeared first on Kotaku
Addressable Launches User Radar to Enhance Web3 Marketing
13.8.2025
Addressable, a Web3 marketing platform, has announced the launch of User Radar, a unified dashboard designed to enhance marketing campaigns by providing insights into user behavior. This new tool, accessible via the Addressable dashboard, analyzes both onchain and offchain activity, transforming...
Alan Wake Devs Plan A Big Relaunch For Failing Co-Op Flop
12.8.2025
A major update and new marketing campaign intend to save FBC: Firebreak
The post <i>Alan Wake</i> Devs Plan A Big Relaunch For Failing Co-Op Flop appeared first on Kotaku
The 2025 Rulebook: Crypto Marketing Do’s and Don’ts
30.7.2025
Crypto marketing has evolved – has your strategy kept pace? From token launches to long-term growth, here’s a practical guide to what it takes to succeed in 2025. The days of anything-goes crypto are over. And honestly, the people watching this space now are a different crowd. In 2025, memes...
Nigeria Details Rules for Foreign Crypto Firms, Digital Asset Marketing
27.7.2025
Under a recently passed law, the Nigerian Securities and Exchange Commission’s expanded mandate now includes regulating virtual assets, cryptocurrencies, and tokens as securities. Nigeria’s Landmark Digital Asset Legislation Nigeria is positioning itself at the forefront of digital...
Asia Morning Briefing: ETH Bulls Eye $3K as Validator Backbone Upgrade Rolls In
30.6.2025
With ETH's bulls eyeing a breakout to $3K, Obol’s Head of Marketing & Ecosystem says that distributed validators are now critical infrastructure as Wall Street takes interest
Chinese Marketing Company Aurora Mobile Plans to Adopt Crypto Treasury
25.6.2025
The Shenzhen, China-based company's board approved an initiative to convert up to 20% its cash and cash equivalents into bitcoin and other digital assets
OKX 'Considering' U.S. IPO, Native Token Sees 9.8% Spike: Report
23.6.2025
“We will absolutely consider an IPO in the future, if we go public, it would likely be in the U.S.,"said Haider Rafique, chief marketing at OKX
James Wynn Goes Long on PEPE Hours After Losing $100M on Leveraged Bitcoin Bet
30.5.2025
The pseudonymous Wynn either has a serious gambling addiction or is a marketing account drawing eyes to Hyperliquid, X users debate
Get Ready For AI-Generated Slop To Interrupt Ad-Supported Netflix Viewing In 2026
15.5.2025
The ad-supported tier of Netflix is going to get way worse, starting some time in 2026. That’s when the streaming giant is promising to implement AI-generated ads and pause ad formats in the middle of watching shows and movies, according to a new report by Media Play News. It’s a privilege...
Coinbase-Backed Zora to Airdrop Token After a Week of Contentious Promotions
21.4.2025
“Good marketing,” a prominent crypto trader posted on X
Crypto Ad-Tech Shop Builds 'Retargeting' Service to Reel in Likely Customers
3.4.2025
Addressable is looking to bring Web2 marketing tactics to the Web3 economy
Obtěžující marketing ČTÚ pokutuje, identitu volajícího ale poškozenému sdělit odmítá
25.3.2025
Ačkoliv Český telekomunikační úřad má na starosti vyřizování stížností na nevyžádaná marketingová volání, odmítá stěžovatelům sdělovat, kdo jim v rozporu se zákonem o elektronických komunikacích volal. Informuje o tom v monitorovací zprávě